Apple Market Share

Real-time macOS, iOS, and iPadOS usage statistics

NetMarketShare tracks Apple market share worldwide using real human visitor data, with bots and fraudulent traffic filtered out so the numbers reflect what people are actually using on their Mac, iPhone, and iPad devices.

What is Apple market share?

Apple market share is the percentage of web traffic generated by Apple-built operating systems — macOS on the desktop, iOS on iPhone, and iPadOS on iPad — within a given time period. Because Apple controls both the hardware and the OS for each of its platforms, this number is also a close proxy for Apple device share within each form factor.

Apple operating systems we track

• macOS — the operating system for Mac desktops and laptops (iMac, MacBook Pro, MacBook Air, Mac mini, Mac Studio, Mac Pro)
• iOS — the operating system for iPhone
• iPadOS — the operating system for iPad, tracked separately from iOS since September 2019

Apple browser share

Safari is the default browser on every Apple platform, and on iOS and iPadOS it powers every other browser too (since all iOS browsers are required to use WebKit). Apple's browser share therefore closely tracks its device share on mobile and tablet, while on macOS users have a real choice between Safari, Chrome, Firefox, and Edge. View the breakdown on the browser market share report.

Related market share reports

• Operating system market share — Apple vs. Windows, Android, Linux, ChromeOS
• Browser market share — Safari, Chrome, Edge, Firefox
• Mobile market share — iPhone vs. Android
• Tablet market share — iPad vs. Android tablets
• iPadOS adoption

How is Apple market share measured?

NetMarketShare measures Apple usage from real visitor sessions across our partner network, filtering out bot traffic, datacenter traffic, and other non-human sources. The result is Apple platform statistics that reflect actual users.

Read about our methodology · How we detect and remove invalid traffic