Game Console Market Share

Real-time web usage statistics from PlayStation, Xbox, and Nintendo consoles

NetMarketShare tracks game console market share based on real web traffic generated by built-in console browsers, with bots and fraudulent traffic filtered out so the numbers reflect actual humans using their consoles to browse the web.

What is console market share?

Console market share, measured by web usage, is the percentage of web traffic generated by game consoles within a given time period. Unlike hardware unit-sales rankings, this measures how much consoles are actually being used as web-connected devices — useful for game publishers, streaming services, and ad networks deciding whether the in-console web environment is worth targeting.

Consoles we track

• Sony PlayStation — PlayStation 5, PlayStation 4 and earlier generations
• Microsoft Xbox — Xbox Series X|S, Xbox One, and earlier generations
• Nintendo Switch — including the original Switch, Switch Lite, Switch OLED, and successor generations

Why console web share is small but interesting

Consoles are bought to play games, not to browse the web, so their share of total web traffic is small compared to phones or PCs. But the traffic that does come from consoles tells you something specific: how often people use their console as a general-purpose internet device, which is relevant for streaming, social, and store-front experiences that live inside the console UI.

Related market share reports

• Device market share — all device categories
• Operating system market share
• Browser market share
• Mobile market share
• Tablet market share

How is console market share measured?

NetMarketShare measures console usage from real visitor sessions across our partner network, identifying console traffic by user-agent and signal data, while filtering out bot traffic, datacenter traffic, and other non-human sources.

Read about our methodology · How we detect and remove invalid traffic