Mobile Market Share

Real-time smartphone usage statistics across browsers, operating systems, and devices

NetMarketShare tracks mobile market share worldwide using real human visitor data, with bots and fraudulent traffic filtered out so the numbers reflect what people are actually using on their phones.

What is mobile market share?

Mobile market share — sometimes called smartphone market share or mobile usage share — is the percentage of web traffic generated from smartphones within a given time period, broken down by mobile operating system, mobile browser, and device manufacturer. Mobile now accounts for the majority of web traffic globally, making this one of the most important data sets for anyone building, marketing, or analyzing web experiences.

Mobile operating systems we track

Android — the dominant mobile OS globally, running on Samsung, Google, Xiaomi, Oppo, OnePlus and most non-Apple phones
iOS — the operating system for iPhone, with disproportionately high share in the US, UK, Japan, and Australia

Mobile browsers we track

Mobile Safari — the default and most-used browser on iPhone
Chrome Mobile — the default browser on most Android devices
Samsung Internet — the default browser on Samsung Galaxy phones
UC Browser, Opera Mobile, Firefox Mobile, Edge Mobile and other regional browsers

Mobile device manufacturers we track

Apple — iPhone
Samsung — Galaxy S, Galaxy A, Galaxy Z (Fold/Flip)
Google — Pixel
Xiaomi, Oppo, Vivo, OnePlus, Motorola, Huawei, Honor and other major OEMs

Mobile vs. other form factors

Compare with sibling reports:

Related market share reports

How is mobile market share measured?

NetMarketShare measures mobile usage from real visitor sessions across our partner network, filtering out bot traffic, datacenter traffic, and other non-human sources. The result is mobile statistics that reflect actual users, not automated noise.

Read about our methodology · How we detect and remove invalid traffic